The Cracks

Searching For Yourself


Have you ever Googled yourself?  C’mon.  I’ll bet you have.  Trolling through web pages or images of people with your name is surreal, isn’t it?

I was telling a colleague about one of my favorite stories from 2012 – my sister sent it to me – about a woman who searched for herself.  But not on the web – in REAL LIFE!

Screenshot of Google searchA group of tourists spent hours one Saturday night looking for a missing woman near Iceland’s Eldgja canyon.  The group was travelling through Iceland on a tour bus and stopped near the volcanic canyon in the southern highlands Saturday afternoon, reported an Icelandic news organization (

One of the women on the bus left to change her clothes and freshen up. When she came back, her bus-mates didn’t recognize her, but there was word of a missing passenger. The woman didn’t recognize the description of her formerly-clothed self, and joined in the search.  About 50 people searched the terrain by vehicles and on foot. The coast guard was even readying a helicopter to help.

The search was finally called off at about 3 a.m., when it became clear the missing woman was, in fact, accounted for and searching for herself.

About Jeff Borden

My title at work is ‘Chief Innovation Officer.’ So I'm trying to transform teaching and learning at scale. How do I do that? Through my "life" jobs. Primarily, I'm a dad and husband. But I'm also a professor, writer, professional speaker, comedian, researcher, lifelong learner, musician, dog-owner, and even a ranked disc golfer... I've spoken to, trained, or consulted with hundreds of thousands of educators at all levels, in numerous countries, K-20, about how to teach and learn effectively in the 21st Century.

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